Sean Valadão Duarte
Sean Valadão Duarte is a Senior Product & Experience Designer based in Lisboa, specialising in clear, scalable digital products across UX research, strategy and systemised UI. Outside of work, he can usually be found watching Arsenal on the weekends, making ambient tunes in the evenings, and practising his questionable Portuguese whenever he can.
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Work
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Exceptional ALIEN
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Venues NSW
- McGrath
- Optimize Mind Performance
- Novii
- Constantinople
- Sportsbet
- Invocare
- Finstro (Coming soon)
- Redback (Coming soon)
- Powershop (Coming soon)
Selected works
Exceptional ALIEN
Industry: Travel editorial
Time: 8 weeks
Delivered: React native app build
Led end-to-end discovery, ideation, system design and UI build of a elavated travel application for Exceptional ALIEN, designed to support future investment rounds while establishing a scalable product and roadmap to reduce internal content costs.
[Read more]
Venues NSW
Industry: Entertainment, sports & wellbeing
Time: 12 weeks + ongoing development
Delivered: React native app build
Owned end-to-end discovery, UI design and growth of the Venues NSW Sporting Club of Sydney (SCOS) members app, transforming physical membership cards and the core member experience into a cohesive digital platform that expanded access to guests and unlocked new revenue opportunities.
[Read more]
McGrath
Industry: Real estate
Time: 12 weeks
Delivered: Website build
Drove the end-to-end discovery and development of the McGrath website, a leading Australian real estate network, using rigorous research and available data to refine core user flows and elevate value for both customers and employees.
[Read more]
Optimize Mind Performance
Industry: Sports psychology
Time: 4 weeks
Delivered: App product strategy
Owned discovery, ideation, strategy and indicative UI to evolve engagement for OMP, a sports mental strength training app. Grounded in qualitative research with professional athletes, the work shaped a next-steps product bible to expand OMP’s value proposition and reframe mental strength training as a core, routine expereince within the app.
[Read more]
Novii
Industry: Real estate
Time: 4 weeks
Delivered: Website product strategy
Executed and explored solution, strategy, ideation and indicative UI for Novii, a real estate data hub for agents across Australia, reimagining Novii’s property data as a cultural lens for Australians to engage with suburbs and place, while creating a new value proposition for agents to market opportunities and gain deeper insights into customer needs.
[Read more]
Constantinople
Industry: Fintech
Time: 8 weeks
Delivered: Website build
Drove end-to-end discovery, ideation, strategy and UI design for Constantinople, an emerging fintech Banking-as-a-Service product based in Sydney. The site balanced market resonance with clear product detail, education and support to drive engagement and reinforce brand trust.
[Read more]
Sportsbet
Industry: Sports gambling
Time: 6 weeks
Delivered: App product strategy
Supported the strategy and product teams with research, ideation and indicative UI to reimagine value within the Sportsbet app. In response to low uptake of value offers, the work defined a more enticing, educational and transparent approach that brought value front and centre and encouraged habitual engagement.
[Read more]
Invocare
Industry: Funeral services
Time: 4 weeks
Delivered: Web product strategy
Led strategy, ideation and indicative UI for Invocare, a national funeral services franchise in Australia. Addressing low engagement among 50–65 year olds and limited awareness of the benefits of planning ahead, delivery provided an educational, supportive, and non-committal onboarding flow to encourage proactive future planning.
[Read more]
Finstro
Industry: Fintech
Time: 4 weeks
Delivered: Onboarding website build
Owned ideation, strategy and UI design for Finstro’s product onboarding revamp. With a live social campaign generating strong interest but low conversion, the work focused on optimising the UI while emphasising security, support and a strengthened value proposition to improve trust and completion.
[Coming soon]
Redback
Industry: Footwear manufacturing
Time: 6 weeks
Delivered: Website build
Redesigned Redback Boots’ website to support the Rider Collection launch, evolving the IA, UX and UI to scale for future ecommerce growth, strengthen a broader work-to-lifestyle brand narrative and improve onboarding and serviceability for global distributors.
[Coming soon]
Powershop
Industry: Energy services
Time: 6 weeks
Delivered: Web product strategy
Worked across research, strategy, ideation and UI design for Powershop, a renewable energy company from New Zealand. In response to 85% drop-off during onboarding, the work reimagined the flow to improve education and transparency, reduce friction, and better support less confident users.
[Coming soon]