2022Led end-to-end discovery, ideation, system design and UI build of a elavated travel application for Exceptional ALIEN, designed to support future investment rounds while establishing a scalable product and roadmap to reduce internal content costs.
2023Owned end-to-end discovery, UI design and growth of the Venues NSW Sporting Club of Sydney (SCOS) members app, transforming physical membership cards and the core member experience into a cohesive digital platform that expanded access to guests and unlocked new revenue opportunities.
2024Drove the end-to-end discovery and development of the McGrath website, a leading Australian real estate network, using rigorous research and available data to refine core user flows and elevate value for both customers and employees.
2025Owned discovery, ideation, strategy and indicative UI to evolve engagement for OMP, a sports mental strength training app. Grounded in qualitative research with professional athletes, the work shaped a next-steps product bible to expand OMP’s value proposition and reframe mental strength training as a core, routine expereince within the app.
2024Executed and explored the solution, strategy, ideation and indicative UI for Novii, a real estate data hub for agents across Australia, reimagining Novii’s property data as a cultural lens for Australians to engage with suburbs and place, while creating a new value proposition for agents to market opportunities and gain deeper insights into customer needs.
2025Drove end-to-end discovery, ideation, strategy and UI design for Constantinople, an emerging fintech Banking-as-a-Service product based in Sydney. The site balanced market resonance with clear product detail, education and support to drive engagement and reinforce brand trust.
2022Supported the strategy and product teams with research, ideation and indicative UI to reimagine value within the Sportsbet app. In response to low uptake of value offers, the work defined a more enticing, educational and transparent approach that brought value front and centre and encouraged habitual engagement.
2026Led strategy, ideation and indicative UI for Invocare, a national funeral services franchise in Australia. Addressing low engagement among 50–65 year olds and limited awareness of the benefits of planning ahead, delivery provided an educational, supportive, and non-committal onboarding flow to encourage proactive future planning.
Client: Industry:Delivered:FinstroFintechWebsite
TBA
2026Owned ideation, strategy and UI design for Finstro’s product onboarding revamp. With a live social campaign generating strong interest but low conversion, the work focused on optimising the UI while emphasising security, support and a strengthened value proposition to improve trust and completion.
2025Redesigned Redback Boots’ website to support the Rider Collection launch, evolving the IA, UX and UI to scale for future ecommerce growth, strengthen a broader work-to-lifestyle brand narrative and improve onboarding and serviceability for global distributors.